Tag Archives: Launch event

AW14 Azza Fahmy for Matthew Williamson Moodboard

#JewelleryCrush: Azza Fahmy for Matthew Williamson Collection Launch

Leading luxury jewellery design house, Azza Fahmy, and celebrated British fashion designer, Matthew Williamson, have renewed their collaborative partnership for a second season and were in Dubai to reveal their Azza Fahmy for Matthew Williamson Autumn/Winter 2014 fine jewellery collection exclusively at Bloomingdale’s-Dubai last week.

Yours truly was privileged enough to be invited to attend the event and check out the collection before everyone else!

Featuring 21 red carpet ready pieces, the Azza Fahmy for Matthew Williamson Autumn/Winter 2014 fine jewellery collection debuted at Matthew Williamson’s London Fashion Week show on February 16, 2014 and highlights the Azza Fahmy signature trademark of sterling silver and 18ct gold combination finishes which creatively reinterprets the star motif in Williamson’s AW14 runway collection. Designed to complement Matthew Williamson’s use of patterns, textures and rich colour palette, the jewellery reflects the high-glamour and exuberant spirit of his coveted designs.

Check out some of the fabulous pieces:

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Love the style! Actually have my eye on the silver ring which would look so lovely this Summer!

In addition to the AW14 showcase, pieces from the Azza Fahmy for Matthew Williamson Spring/Summer 2014 collection will also be on display and available for purchase.

Azza Fahmy for Matthew Williamson is available in the Fine Jewellery and Watches Department on the First Floor at Bloomingdale’s-Dubai, The Dubai Mall beginning May 14, 2014.

Can’t believe I even got to meet the lady AND the man himself :)!

With Azza Fahmy

With Azza Fahmy




Posing with Matthew Williamson


They were both so very lovely! If you do happen to walk past Bloomingdale’s go in and check out the collection!

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#AccessoriesCrush: Panasonic does beauty… and they’re pretty good at it too!

OK, guys, seriously, drop your GHD’s and your Braun’s – there is a new player in town!! Panasonic launched their first range of “advanced Nanoe powered” beauty accessories last week in Dubai and man, their stuff is GOOD!

Fact:  Nanoe born from natural water provides 1000 times more moisture making i t Ideal for dry Middle East conditions

I went home with one of their new Nanoe EH-NA65 hair dryer which I have since used twice… I am quite pleased to report that it did not let me down! It captures moisture from damp hair and surrounding air and infuses it back into it as Nanoe ions (a little complicated I know!). These atomized water particles provide the essential moisture needed to reduce frizz and moisturize the scalp, resulting in beautiful and healthy looking hair ( that I understand!).

I can actually vouch for the above statement! Not a kink in sight, shiny smooth hair – check.

In fact Panasonic launched 3 gorgeous products that day: their EH-NA65 hair dryerEH-HS95 hair straightener, and EH-SA31 facial steamer which incorporate unique and advanced nanoe technology…this is where they actually stand apart from their competitors.

Facial Steamer-horz

A little science: Water being an indispensable part of life and beauty, Panasonic’s nano-sized ion particles contain 1,000 times more water than negative ions. These nano-sized particles (pH5.5) penetrate into the hair, scalp and skin more effectively, hence keeping them moisturised longer leaving you with more moist hair and fresher looking skin; even in dry Middle East conditions.

Panasonic’s EH-SA31 facial steamer allows moisture to penetrate deep inside the keratin, to deliver Nanoe ions deep in the horn layer of the skin, cleaning the pores and keeping the skin hydrated. It’s ideal for usage after a long day of tiredness or heavy makeup after an occasion. Thus resulting in strong moisture retention in the skin in a short time (cleansing and quick moisturizing in only six minutes). Furthermore, thanks to its simplified design, the EH-SA31 is compact enough to be carried in a small pouch for anywhere and anytime facials.

 The Panasonic 200 Degrees EH-HS95 iron can transform even the curliest hair into smooth, straight locks. Nanoe ions provide hair with moisture and protect it from heat damage. Ceramic coated plates glide over hair spreading heat evenly, resulting in smooth, silky hair. The EH-HS95 is capable of creating both, curly and straight hair.

I did get my hair curled and it looked fab + lasted a whole day and evening!



The event itself was well executed! One of the most impactful launch I attended in a very long time! We were treated to speeches from Mr Masao Motoki, Managing Director for Panasonic Middle East & Africa, Mr Hiroyuki Tagashi, Director for Beauty & Living Business Division, Panasonic Corporation Japan and then finally, the lovely Aishwariya Ajit, Dubai TV Presenter and Anchor gave us a fab beauty pep talk!

 Check out the unveiling of the new products video: http://youtu.be/tFfD0DsM-UI

All of this in the beautiful surroundings of the newly opened Anantara Hotel The Palm Resort & Spa! I mean, they really went all out and the result was amazing!

The whole team was every so nice and welcoming, on hand to showcase and demonstrate the different products etc….

I will certainly lookout for these when they officially launch in stores and cannot wait to get my hands on the facial steamer which I really feel will be a great addition to my skincare routine!

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