Tag Archives: Baruni

no16b - dress AW13-28fl back

#FashionCrush: The launch of Baruni Brand A/W13 Collection an instant success!

What an exciting few weeks it has been what with all the designers (local & international, couture & high-street) launching their Autumn/Winter Collections!

Although I wasn’t quite invited to attend London or Paris Fashion Week (one day my darlings, one day!), I still was privileged enough to sit front row at a few Fashion shows here in Dubai!

One I particularly enjoyed is the Baruni Brand Fashion Show. For one, Fadwa Baruni’s S/S13 show as the very first catwalk event I attended when I first started blogging and so the brand is very close to my heart. But I also genuinely LOVE her designs!

The A/W13 Collection is just so feminine, glamorous, flirty but also has a hint of middle eastern flavour and I just really like that she manages to mix both modern silhouettes with her fascinating North African heritage (Fadwa is originally from Libya).

Her latest designs boldly display sophistication, clean lines & sharp tailoring.

The theme is “A New Independence”. The collection is inspired and dedicated to those who took part in the Arab Spring revolution. It also celebrates the fact that Fadwa is one of the first Libyan designers to enter the fashion scene in the UAE and through this collection she intends to capture that distinct individuality and share it with those wearing the designs.

Check out some of the looks showcased at the show:

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I also “instagrammed” my favourite pieces so do check out my Instagram account! All of these can be purchased from Rivaage Boutique which is located in The Sunset Mall, Salam Studios and stores in Mirdif City Centre, Bebe e Mio in Jumeirah Beach Road and Fifty One East Boutique in Qatar.

For more information about Baruni Fashion Collection or Fadwa Baruni, herself, log onto: www.baruni.co

I am actually eyeing up the dress n28 to wear at the upcoming MEPRA Awards gala which I’ll be hosting on 27th November, so stay tuned for that outfit post ;)!

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#FashionCrush: Baruni will showcase its A/W13 Collection at The Sunset Mall on 25th September!

Fadwa Baruni, creator of the Baruni brand is one of the most talked about women’s fashion designers in the region.

Taking her inspiration from the structured world of engineering and her North African heritage, Fadwa combines her strong fashion sensibilities with her earlier training in engineering to design a collection that clearly displays sophistication, clean lines, sharp tailoring, to wear with ease and fit.

The remarkable designer will be in the Sunset Mall on 25th of September, 2013, from 7PM onwards,

to showcase her much anticipated Autumn/Winter 2013 collection.

The evening is set to be an unforgettable one, complete with Anita Buys, a Dubai based media personality with a passion for fashion, hosting the event. Sponsoring the make-up for the models will be the esteemed VOG – Color Your Life Salon.

The theme for the all new Autumn/Winter 2013 Collection is “A New Independence” and is about the need for women to explore themselves outside of the usual and defining a bold and unique look.

The collection is inspired and dedicated to the independence Fadwa has witnessed in the attitudes of the women she works and socializes with.

This collection is special to her in more ways than one. It is also to celebrate the fact that Fadwa is one of the first Libyan designers to enter the fashion scene in the UAE and through this collection she intends to capture that distinct individuality and reflect it onto the people wearing the designs.

This collection has evolved tremendously from Baruni’s previous collections; it is bolder and incorporates stronger colors and fabric designs than ever before.

Currently, Baruni Brand is sold, in Dubai, exclusively through Rivaage Boutique which is located in The Sunset Mall. Rivaage has offered its unmatched support for the fashion show and represents the pinnacle of couture fashion in the country, showcasing a world class selection of established designers.

The collection is also made available in Dubai through Salam Studios and stores in Mirdif City Centre, Bebe e Mio in Jumeirah Beach Road and Fifty One East Boutique in Qatar.

For more information about Baruni Fashion Collection or Fadwa Baruni, herself, log onto: www.baruni.co.

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#FashionSalesCrush: Baruni Exclusive Summer Sale, up to 75% off!!


One of my favorite local designers, Baruni is hosting an exclusive sale on Saturday 8th & 9th June!  Check out my previous post on Baruni

What ‘s more? 5 prize vouchers of AED750 will be up for grabs!!


 See you at their Studio in Al Barsha! And just to make it even easier for you to find, here is a map!


You’re welcome ;)!

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Baruni logo (white on black)

#InterviewCrush: 5 “glam crushing” minutes with Fadwa Baruni of Dubai-based apparel label, Baruni

Thanks to one of my very best Glam Girlfriend, I recently attended Baruni’s SS13 Fashion Show at the Dubai Ladies Club and got a chance to meet the fabulous lady behind the brand, Fadwa Baruni.

I absolutely loved the collection! Her style is feminine, effortlessly elegant yet easy to wear (was little ‘mind-shopping’ all evening!).

So when I was offered the opportunity to ask Fadwa a few questions, I jumped at the chance!

Fadwa Baruni

Fadwa Baruni

Tell us a bit about your label, Baruni.

Baruni launched in 2008 in Dubai; all collections are designed by me and produced here in the UAE.  Since 2008, the Baruni brand has grown significantly and we are now stocked in department stores, boutiques and online stores across the UAE. At the end of this year, we will also be in Qatar which is very exciting for us.

The last three collections (Spring Summer 2012, Autumn Winter 2012/13 and Spring Summer 2013) have seen Baruni take a new direction into strong colours. My starting point has always been the sourcing of high quality silks, cottons and linens and this remains a foundation of the collections.

Where can we buy Baruni in Dubai and can we get it online anywhere for customers outside the UAE?

Customers from across the Middle East can order online from the online boutiques of www.namshi.com or www.aura-b.com, both offer extremely good delivery options and all-round customer service and are great supporters of the Baruni brand.

Customers can buy Baruni in the following outlets in Dubai:

  • In store: Salam, Mirdif City Centre, Dubai (04 2843846)
  • In store: Rivaage, Dubai and Sunset  Malls, Dubai (04 3253778)
  • In store: Bebe e Mio, Jumeirah (04 3467998)
  • Private shopping: For private viewings/shopping of the collection for individuals and groups please email info@baruni.com

The SS13 collection is named ‘Vivid Romance’ – why did you decide upon this title?

The spring summer 2013 collection ‘Vivid Romance’ was inspired by the natural movement and aesthetics of nature, mainly the delicacy of flower petals, vibrant colours of orange, turquoise and cobalt and the soft flow of a summer breeze.  When I think of these things I align them to a romantic scene which I feel is encapsulated in the designs and fabrics of the collection.

What is your favourite item from the SS13 collection?

My favourite item in the collection is the long silk evening gown which has delicate embroidery.

Evening Dress AED1,950

Evening Dress AED1,950










Who is the Baruni customer?

The Baruni woman is not defined by age or nationality but she is image conscious. She is one who wants to find or has already found her ‘style’ self, one who wants to be on trend without foregoing what suits her body shape.  She is sophisticated when dressed down and is exquisite when dressed up.

What can we expect from the Baruni AW13/14 collection? We are excited to hear all about it!

The Baruni autumn winter 13/14 collection is named ‘The new Independence’. It was inspired by the Arab spring and features of maxi dresses and skirts made of strong fabric and bold colors. The collection represents the new role of women in the Arab world, a role that is optimistic yet challenging. I feel this role is communicated within the combination of strong textured fabrics.

 Glam top 3 Looks Pick!

 I’ve selected my 3 favorite items from the Vivid Romance collection. It wasn’t an easy task and so I would encourage everyone to check out their Website,  Facebook page  for more items & news. You can also follow Baruni on Twitter whilst you’re at it ;)!

I just had a huge crush on those flowy & chic dresses. The colours are totally on trend – (I’m in lust with everything cobalt blue this season!), the lines are soft & feminine and the shapes are super flattering (bonus crush!). All 3 looks just ooze elegance.

What do you think?!


dress ss13-4cb (2) dress ss13-27rg (1) top ss13-38cb skirt ss13-5br

Don’t forget to share the glam! XO

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