Thanks to one of my very best Glam Girlfriend, I recently attended Baruni’s SS13 Fashion Show at the Dubai Ladies Club and got a chance to meet the fabulous lady behind the brand, Fadwa Baruni.
I absolutely loved the collection! Her style is feminine, effortlessly elegant yet easy to wear (was little ‘mind-shopping’ all evening!).
So when I was offered the opportunity to ask Fadwa a few questions, I jumped at the chance!
Tell us a bit about your label, Baruni.
Baruni launched in 2008 in Dubai; all collections are designed by me and produced here in the UAE. Since 2008, the Baruni brand has grown significantly and we are now stocked in department stores, boutiques and online stores across the UAE. At the end of this year, we will also be in Qatar which is very exciting for us.
The last three collections (Spring Summer 2012, Autumn Winter 2012/13 and Spring Summer 2013) have seen Baruni take a new direction into strong colours. My starting point has always been the sourcing of high quality silks, cottons and linens and this remains a foundation of the collections.
Where can we buy Baruni in Dubai and can we get it online anywhere for customers outside the UAE?
Customers from across the Middle East can order online from the online boutiques of www.namshi.com or www.aura-b.com, both offer extremely good delivery options and all-round customer service and are great supporters of the Baruni brand.
Customers can buy Baruni in the following outlets in Dubai:
- In store: Salam, Mirdif City Centre, Dubai (04 2843846)
- In store: Rivaage, Dubai and Sunset Malls, Dubai (04 3253778)
- In store: Bebe e Mio, Jumeirah (04 3467998)
- Private shopping: For private viewings/shopping of the collection for individuals and groups please email email@example.com
The SS13 collection is named ‘Vivid Romance’ – why did you decide upon this title?
The spring summer 2013 collection ‘Vivid Romance’ was inspired by the natural movement and aesthetics of nature, mainly the delicacy of flower petals, vibrant colours of orange, turquoise and cobalt and the soft flow of a summer breeze. When I think of these things I align them to a romantic scene which I feel is encapsulated in the designs and fabrics of the collection.
What is your favourite item from the SS13 collection?
My favourite item in the collection is the long silk evening gown which has delicate embroidery.
Who is the Baruni customer?
The Baruni woman is not defined by age or nationality but she is image conscious. She is one who wants to find or has already found her ‘style’ self, one who wants to be on trend without foregoing what suits her body shape. She is sophisticated when dressed down and is exquisite when dressed up.
What can we expect from the Baruni AW13/14 collection? We are excited to hear all about it!
The Baruni autumn winter 13/14 collection is named ‘The new Independence’. It was inspired by the Arab spring and features of maxi dresses and skirts made of strong fabric and bold colors. The collection represents the new role of women in the Arab world, a role that is optimistic yet challenging. I feel this role is communicated within the combination of strong textured fabrics.
Glam top 3 Looks Pick!
I’ve selected my 3 favorite items from the Vivid Romance collection. It wasn’t an easy task and so I would encourage everyone to check out their Website, Facebook page for more items & news. You can also follow Baruni on Twitter whilst you’re at it ;)!
I just had a huge crush on those flowy & chic dresses. The colours are totally on trend – (I’m in lust with everything cobalt blue this season!), the lines are soft & feminine and the shapes are super flattering (bonus crush!). All 3 looks just ooze elegance.
What do you think?!
Don’t forget to share the glam! XO