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#AccessoriesCrush: Panasonic does beauty… and they’re pretty good at it too!

OK, guys, seriously, drop your GHD’s and your Braun’s – there is a new player in town!! Panasonic launched their first range of “advanced Nanoe powered” beauty accessories last week in Dubai and man, their stuff is GOOD!

Fact:  Nanoe born from natural water provides 1000 times more moisture making i t Ideal for dry Middle East conditions

I went home with one of their new Nanoe EH-NA65 hair dryer which I have since used twice… I am quite pleased to report that it did not let me down! It captures moisture from damp hair and surrounding air and infuses it back into it as Nanoe ions (a little complicated I know!). These atomized water particles provide the essential moisture needed to reduce frizz and moisturize the scalp, resulting in beautiful and healthy looking hair ( that I understand!).

I can actually vouch for the above statement! Not a kink in sight, shiny smooth hair – check.

In fact Panasonic launched 3 gorgeous products that day: their EH-NA65 hair dryerEH-HS95 hair straightener, and EH-SA31 facial steamer which incorporate unique and advanced nanoe technology…this is where they actually stand apart from their competitors.

Facial Steamer-horz

A little science: Water being an indispensable part of life and beauty, Panasonic’s nano-sized ion particles contain 1,000 times more water than negative ions. These nano-sized particles (pH5.5) penetrate into the hair, scalp and skin more effectively, hence keeping them moisturised longer leaving you with more moist hair and fresher looking skin; even in dry Middle East conditions.

Panasonic’s EH-SA31 facial steamer allows moisture to penetrate deep inside the keratin, to deliver Nanoe ions deep in the horn layer of the skin, cleaning the pores and keeping the skin hydrated. It’s ideal for usage after a long day of tiredness or heavy makeup after an occasion. Thus resulting in strong moisture retention in the skin in a short time (cleansing and quick moisturizing in only six minutes). Furthermore, thanks to its simplified design, the EH-SA31 is compact enough to be carried in a small pouch for anywhere and anytime facials.

 The Panasonic 200 Degrees EH-HS95 iron can transform even the curliest hair into smooth, straight locks. Nanoe ions provide hair with moisture and protect it from heat damage. Ceramic coated plates glide over hair spreading heat evenly, resulting in smooth, silky hair. The EH-HS95 is capable of creating both, curly and straight hair.

I did get my hair curled and it looked fab + lasted a whole day and evening!



The event itself was well executed! One of the most impactful launch I attended in a very long time! We were treated to speeches from Mr Masao Motoki, Managing Director for Panasonic Middle East & Africa, Mr Hiroyuki Tagashi, Director for Beauty & Living Business Division, Panasonic Corporation Japan and then finally, the lovely Aishwariya Ajit, Dubai TV Presenter and Anchor gave us a fab beauty pep talk!

 Check out the unveiling of the new products video:

All of this in the beautiful surroundings of the newly opened Anantara Hotel The Palm Resort & Spa! I mean, they really went all out and the result was amazing!

The whole team was every so nice and welcoming, on hand to showcase and demonstrate the different products etc….

I will certainly lookout for these when they officially launch in stores and cannot wait to get my hands on the facial steamer which I really feel will be a great addition to my skincare routine!

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