Calvin Klein Fragrances yesterday announced that Academy Award® nominated actress Rooney Mara will be featured in the new worldwide advertising campaign for the brand’s latest women’s fragrance, DOWNTOWN Calvin Klein, which will debut in October 2013.
The DOWNTOWN Calvin Klein advertising campaign depicts authentic individuality through a cinematic portrayal of a confident, urban woman.
World-renowned director David Fincher created the black-and-white television campaign, which tells the story of a young woman living in her own world, breaking away from the ‘expected.’ Set in New York City, the short film portrays the multi-faceted life of a globally recognizable actress who always remains true to herself.
The DOWNTOWN Calvin Klein fragrance balances feminine woods with soft floral notes that make it confident and modern with a unique signature and an unexpected edge.
I can’t wait to get my hands on one of them :)! Out in October.